The digital marketing industry is very vast and evolving very rapidly, so it can be a herculean task for newcomers to understand the skills required and find their niche in this market to make a great career in it. There can be a lot of problems if we do not focus our attention on the different areas that matter to a business focusing on digital marketing. A digital marketer must have the ability to adapt quickly and learn by himself, even if he is ready to pivot into different digital skills if the old skills become less demanding. They should also have a great sense of communication, as they may be dealing with different clients and building strong teams.
One of the most important pieces of news for digital marketers is the market’s high demand for them. Companies are keen to hire marketers with digital know-how as technology is the driving force for the future. So, to fast track your career in the digital marketing world, there are certain skills that are mandatory to acquire to be successful in your career. Some of them are as follows.
Table of Contents
Video Marketing
Video has taken the internet by storm and is the most influential medium to market your products or services using digital platforms. In today’s age of the internet, several organisations are using videos to raise awareness, create engagement, and drive sales of their products or services. It is an integral part of digital marketing, which includes content writing, its modification and editing using any video editing software to suit the purpose of communication through videos. Some of the facts and statistics reflecting its importance are as follows:
- Google’s research shows that 6 out of 10 people would rather watch online videos than television.
- YouTube states that its users view more than 1 billion hours of video each day on the platform.
- HubSpot found that 78% of people watch online videos every week, while 54% watch videos every day.
As videos are more engaging when people see your face, they are more likely to trust your brand. It is a great way of marketing your products, services or, in general, your brand using video communication. Some of the important and frequently used software that is used to do video editing are Video Marketing Blaster, Vimeo, Biteable, Animaker, Filmora, Camtasia, Promo, and many more.
Search Engine optimization and Search Engine Marketing
Anyone interested in a career in digital marketing should have a basic understanding of search engine optimization. For running a digital marketing campaign, it is very crucial to know how search engine optimization works and have a solid understanding of best practises and content optimization for search engines. Both search engine optimization and search engine marketing convey your entire digital strategy on a data and content level. Search engine optimization is how a search engine estimates exactly how well a website or a webpage can give the researcher what they are searching for. It ranks the pages depending upon certain search criteria, such as content quality, keyword research, key factors of content optimization, and important aspects of site architecture.
SEO and SEM employ keyword research, content writing and optimization, on-page and off-page SEO, SEO audits of oneself and competitors, and other key components. Therefore, one should be familiar with these components or terminologies before starting their career in digital marketing using SEO or SEM. The basic difference between SEO and SEM lies in the understanding of organic marketing and paid marketing.
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Content Marketing
Content marketing is a marketing strategy used by many businesses to attract, engage, and retain an audience by creating and sharing relevant blog articles, social media posts, videos, podcasts, and other suitable mediums. This approach establishes expertise, promotes brand awareness, and keeps your business on top in the minds of your target customers when there is a time for them to buy the products or services sold by you to fulfil their needs or desires.
Content marketing is at the core of digital marketing, and it is going to be the crucial part of digital marketing regardless of what the other factors are. Content marketing is one of the most important and crucial skills for individuals seeking a rewarding career in the field of digital marketing. It helps to win the hearts of your customers, attract more leads to bring more sales, and grow the business exponentially.
Wish to learn the basics of content writing and start your journey as a freelancer, check out the links given here
https://www.grammarbook.com/english_rules.asp
https://www.iedunote.com/research-process
Check out the freelance jobs for Content Writers from here
https://www.upwork.com/freelance-jobs/content-writing/
https://in.linkedin.com/jobs/freelance-content-writer-jobs
https://www.truelancer.com/freelance-content-writing-jobs
Graphics Designing
Graphic design is the process of creating visual assets for the purpose of advertising, branding, and other important activities whose goal is to improve brands’ perception and visibility among the target consumers to have great commercial success. While creating great graphics or visuals, we must approach a problem from a user-centred perspective. According to the Interaction Design Foundation, there are five key phases to using a user-centred perspective: empathise, define, ideate, prototype, and test. The reason why this process is much more successful is that its approach is more user-centred. Designers and developers are likely to use this type of approach, so it’s a good idea to have a solid understanding of the process.
Apart from this, one should have a great understanding of the choices of their target customers, like what kinds of visuals they are attracted to. It helps a graphic designer create the most attractive or appealing visuals suited to the needs of their target customers. To create the graphics, one should also have great knowledge of various designing software or applications like Canva, Photoshop, and many others.
Social Media Marketing
Being a social media marketer means knowing how to use different social media channels like Facebook, Instagram, emails, Snap Chat, Twitter, LinkedIn, YouTube, etc. to connect with your potential target audience and attract, engage, and retain them for your business objectives. To reach out to their target audience, one must understand how to set up a continuously engaging campaign and how to efficiently schedule posts that increase engagement. You should also be familiar with paid social media advertising techniques. This includes understanding how to use the relevant social media channels to run successful campaigns to reach target customers.
An ideal social media marketer should have a great understanding of some of the crucial skills like keyword research, content writing, graphics designing, and other relevant skills.
Conclusion:
Overall, digital marketing is a lucrative domain to pursue as a career. With the increase in the use of the internet and social media, the demand for skilled digital marketers has increased with time.
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Wishing you all a splendid and exponentially growing career journey ahead.
I am Adesh Vats presently pursuing my MBA in Business Analytics. I am an optimistic person who believe more in practical than in theoretical. Exploring the different places and taking photographs is my hobby.
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