Marketing Strategies, Consumer Behaviour

Consumer Behaviour – Impacting the Marketing Strategies of Businesses and helping them make more money in 21st century?

Consumer behaviour is an integral part of any marketing strategy. This is what attracts the consumer’s decisions and how they react to different stimuli. Understanding consumer behaviour helps a company manage the demand for their products and services to appeal to the needs and wants of the target market accordingly. What is Consumer Behaviour? It […]

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